- Four Steps to the Epiphany: When you have studied engineering and you want to enter the world of entrepreneurship, you would look for a manual. This is a perfect step-by-step guide that changed my mindset and I still refer to once in a while.
- Running Lean: When you read Lean Startup (and you read it 1-2 times more), you feel like you have read a blog with experiences. How do you apply it? The missing manual is this book, you may start being Lean with some cost-saving techniques.
- Lean Analytics: When you have made it to launch, you need to track everything and improve your solutions. This is the perfect book for (business and technical) engineers to be data-driven, track everything and improve their offering progressively. Lean is not an idea any more, it is a framework.
- The Power of Habit: If you want to understand how you can change your own but also your customers’ lifestyle for good, you should start with the Power of Habit. Then you may summarize it with a practical reading (i.e.Hooked).
- Ten Types of Innovation: I always wondered why there is no playbook for business models. Business Model Generation started everything but it lacked a practical reference, now building innovative business models looks that easy.
- The Information Design Handbook: When you have to communicate a message, in a presentation or a user interface, you have to understand the basics of information design. This is the ideal book, from developers to entrepreneurs.
- The Art of the Start: When you start a venture, you need some practical advices. Even how you choose on your company name, how you become more confident or how you pitch your idea. This blog-post collection from Guy Kawasaki is a handy book for starters (“startupers” and not only). I see there is also an updated version, but I have not read it.
- ReWork: You may read many books on how you should change your mindset when you do business. This is a pleasant, extended and useful collection of practical topics an entrepreneur will meet in her venture.
- Steve Jobs: You may have seen the movies, you may don’t like Apple, but if you want to read the story of an eccentric revolutionist, to see how his belief and vision changed the digital world, and understand why Pixar & Next were more important than Apple in his career, this is the best reading. Success is not linear, cannot be copied and may not be pleasant to others (or to the reader).
- Presentation Zen: Everyone tries to pitch or present an idea. This is the bible of presentations.
Lately I came up with the following book, and I still read it:
- Sprint: I was looking for a book to implement design thinking. Even from the prologue I am excited with this book and can’t wait finishing it. It was too close to pick Zero to One, but it is mostly a book of entrepreneurial philosophy for meta-learning.
This is my recommended reading list from my personal book library. These books formed my perception on entrepreneurship and “disrupted” my mindset. I experienced the “aha!” moment while reading them, and you may like them as well.
Feel free to suggest additions or your own reading list with your comments.