In CloudTeams we are working on a problem that every startup has: finding early adopters, give them the prototype and get useful, meaningful feedback. The best approach for us is to build trust with customers, give them rewards for participating, but also to secure their privacy.
For these reasons in CloudTeams we though of using “personas”, like many software engineering and marketing teams do, in order to represent similar customer segments and also secure customers’ privacy. Users’ quantitative data will be covered under aggregations and data abstractions, that will let customers match with the proper software team but will not reveal their identity.
We have started releasing some initial prototypes, and more things will be announced soon. For more details on how we do this, go to my relevant CloudTeams blog post.